Homeowner Letters
Estimated annual value: $1,000
Homeowner Letters by YORK turn one-time shoppers into lifelong customers. The letters are automatically sent after the equipment has been registered for warranty. Each letter includes a message and the installing contractor’s contact information for future service needs. These communication touch points with the homeowner within the first year of their purchase and installation enhance the customer experience and allow contractors to secure loyal customers.
Contractor benefits
Thank-You Letter
Strengthen customer bonds with a courtesy thank-you letter sent within 30 days of warranty registration.
Extended Warranty Letter
Provide an extended warranty with an automatic mailed notification within the first year of ownership.
Pro tip: Contractors may use homeowner letters as the foundation for building a post- purchase relationship with the consumer. They can be the start of ongoing seasonal follow-up efforts or a referral program.
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